How does your organisation represent itself in its emails?
Do you have a brand document that declares in minutiae the absolute font, size, colour and wording of signatures? Do you leave it to managers or individuals? I’ve lost count of the number of job titles I’ve given myself over the years.
Certainly, consistency is good for the […]
What do you really need from a phone? How do you really use it?
This is something I photoshopped a while back and forgot about, but it seems quite relevant just ahead of the 3G iPhone arriving in shops.
Pic 1 is of the LG KF700, another phone trying something different, in this case a spin wheel. […]
Like many others, I’ve got mixed feelings about the “relaxing” of top-level domain names. There are great potential domain extensions like .movie, .book, .sony, .apple and many more. Some leave me puzzled, would I prefer myrestaurant.ldn or myrestaurant.london? Some will leave me baffled at their arrogance, ignorance or avarice. No doubt, there will be lots […]
I feel indebted to Garr Reynolds of Presentation Zen for introducing me to Benjamin Zander, or at least the following video of him talking to music students:
Link: YouTube - Benjamin Zander Speech Preview
Zander is the British-born conductor of the Chicago Philharmonic Orchestra, clearly an incredible presence on stage, and apparently now a big name on […]
Spotted in a Tottenham Court Road tech store window last month, it’s a laptop running Vista.
But what’s that box in the right-hand corner?
Should we wait until service pack 1?
As every week, Gerry McGovern provides food for thought, this time on the wisdom of crowds.
In Web facilitates wisdom of crowds he says:
The Web is not about crowd-think, but rather about amalgamating and sifting the results of many people’s independent opinions on particular subjects. This approach is the essence of Google’s success-the more people who […]
I know everyone’s talking about the iPhone and, hey, I’m no exception.
This is the first product in a long time that has drawn real attention from technology fans across the spectrum (i.e. dedicated PC nuts), and it’s been interesting to see a lot of the initial excitement fade as the reality of Apple’s business decisions […]
Tim O’Reilly starts an interesting, if tech-heavy, discussion in Ten Things I Want From My Phone.
In January I’ll be looking for my eighth phone in 11 years, in which time I’ve only owned three PCs (discounting upgrades) and have become a little sick of the rigmarole of installations and buying extra kit.
Universal connectors and power […]
One, don’t piss off your customer.
Two, make them feel valuable.
Three, give them more than they could possibly want.
Four, be consistent.
Okay, I don’t know the rules of marketing, but take a look at the offerings from MarketingProfs that accumulated in my inbox this afternoon.
I imagine Sharon and Shelley fighting it out in the MarketingProfs office:
“I don’t […]
This morning, glancing at the bookshelf I see PJ O’Rourke’s “Age and Guile…” but find myself thinking Polly O’Rourke.
Polly?
Polly Jean of course, PJ Harvey!
The way we process patterns around us is something that’s recently piqued my interest, and increasingly something I’m trying to learn about. I hope to write more on this soon.